Nintendo Marketing Strategy & Marketing Mix (4Ps) | MBA Skool (2022)

Marketing Strategy of Nintendo analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Nintendo marketing mix, help the brand succeed.

Nintendo marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.

Let us start the Nintendo Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:

Nintendo Product Strategy:

The product strategy and mix in Nintendo marketing strategy can be explained as follows:

Nintendo is one of the world's leading video game console brands. The brand has been recognized for creating entertainment & video game devices since its inception. The main product strategy in its marketing mix was to develop video games & interactive games. It has a strong product portfolio.

Toys & Cards

Nintendo initially was a playing card manufacturer from the start till a long period of time. The cards became popular and they had to hire assistants to facilitate the mass production of cards. Later Nintendo ventured into many small businesses like cab services, love hotels, a food company, a TV network and many more. Nintendo was unable to sustain those businesses and eventually it had to shut them down.

Video Games & Arcade Games

It got a breakthrough when it fostered into electronic gadgets and started producing its own hardware for video games and console. This led it to the designing arcade games on its gaming console and the release of Donkey Kong in 1981 was a huge success. The profits and licensing gave Nintendo a boost and released an early iteration of Mario, the Jumpman, Nintendo’s mascot at that time.

Video: Marketing Mix: Pricing Strategies


The first huge success in gaming console was the Game & Watch series. To expand the market outside Japan, Nintendo set up experiential shops in the US, Europe in early 90’s where people could test and buy their products. They made advancements in graphic card systems, hardware, UI of the game were one of the top game sellers in the market along with Sega, Electronic Arts, 3DO, Philips and Acclaim. Nintendo developed DS (Dual screen handled) systems, role playing games, virtual reality and augmented reality games. Nintendo partnered with Niantic, developer of Pokemom Go which helped them have 33% of the profits after the huge success of Pokemon Go, the augmented reality game.

Introduction of Nintendo Switch Online (NSO) subscription model allows users to play games online, voice chat & save on cloud.

Nintendo Marketing Strategy & Marketing Mix (4Ps) | MBA Skool (1)

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Nintendo Price/Pricing Strategy:

Below is the pricing strategy in Nintendo marketing strategy:

There is a lot of planning and thinking goes behind the pricing of the gaming consoles, game series.

As this is a technological market, the products no longer take time to go outdated replaced with a new technology, game, user experience. Customer loyalty cannot be taken into consideration as they demand for experience. Nintendo has a pricing strategy of keeping different prices of a particular product throughout the product life cycle. The launch phase, as it has a new technology, new user experience has a premium price range. This helps them to demand good profits if the product is a success. Later as the product has been adopted well in the market, the prices are made competitive so as to be upto date with the competitors. Some of the major competitors for Nintendo are Sony Xbox, PS4 station. As the product cycle goes into the declining stage, the prices are made promotional, discounts; additional benefits are offered to push the product as it reaches the bargain point. The average price of the Nintendo’s products range $1600-2000. Later either the product goes into nostalgic box or it can be counted into success stories of the company.Nintendo's annual revenue is more than $15 billion worldwide.

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Nintendo Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Also read

Nintendo Place & Distribution Strategy:

Following is the distribution strategy in the Nintendo marketing mix:

Nintendo has a wide distribution network across the globe, so as to make their products available to the consumers at their convenience. They have to maintain both physical distribution network as well as online distribution network. Physical distribution is for the availability of game consoles, gadgets (for example Nintendo switch) which are made available in different chains of gaming stores or electrical retail stores like Walmart, Game Planet. Online distribution of games involves making available the software for the users to download, providing them with updates, sites of sale include eshop,, Best Buy. There is also sale of used products online on

The overall distribution network is mature with all their products having the Nintendo mark for its originality.

The promotional and advertising strategy in the Nintendo marketing strategy is as follows:

Promotions is an important aspect as it helps people to be aware of what is the product, what new features does the product offer. Nintendo apply different ways to launch products for example having special days of launching the product, dedicated time events for the launch. They invite people to come and experience their new product themselves and distribute free goodies, console cases, T shirts. The launch campaign has to be huge and attention seeker. For instance 3DS product launch involved 85% of the UK people watching 3D video ‘Believe your eyes’. Nintendo is known for their way of product launch and advertising. Hence this completes the marketing mix of Nintendo.

About Nintendo:

Video: Gaming colsole Marketing Strategy : SPJCM

At some point or the other in our lifetime, we all have enjoyed playing Mario. This game was developed by Nintendo. Nintendo is a Japanese multinational company which develops video games and also deals in consumer electronics. It is headquartered in Kyoto and one of the largest gaming companies in terms of market capitalization.

Its inception can be traced back to 1889, initially a playing card manufacturer and later developed video games and consoles. Nintendo is one of the most valuable company in Japan, market capitalization of over $50 billion.There are more than 5000 people employed with the company across the world.

This article has been researched & authored by the . It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing strategy and 4Ps analysis of more brands similar to Nintendo. The Marketing Strategy & Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories.

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What type of marketing strategy does Nintendo use?

Much like other companies in the field, Nintendo uses social media to market their products. They use social media to market their upcoming games and products to a large audience. They also use the platforms to develop and maintain relationships with their customer base on the internet.

What are the 4Ps of marketing strategy?

The 4Ps of marketing is a model for enhancing the components of your "marketing mix" – the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.

What is marketing mix 4Ps with example?

The four Ps are the four essential factors involved in marketing a good or service to the public. These are the four Ps: the product (the good or service), the price (what the consumer pays), the place (the location where a product is marketed), and promotion (the advertising).

How does Nintendo promote?

Nintendo Promotion & Advertising Strategy:

Nintendo apply different ways to launch products for example having special days of launching the product, dedicated time events for the launch. They invite people to come and experience their new product themselves and distribute free goodies, console cases, T shirts.

What makes Nintendo different?

Sometimes to a fault, Nintendo creates most of their games with all ages in mind. For games like Mario and Kirby, this is perfect. Platformers are great entry-level games and ramp up the difficulty well, allowing many people to enjoy them.

What is Nintendo's positioning statement?

Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together. We've forged our own path since 1889, when we began making hanafuda playing cards in Kyoto, Japan.

What is market mix strategy?

The marketing mix in marketing strategy: Product, price, place and promotion. The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product.

What is the meaning of 4Ps?

The marketing mix, also known as the four P's of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.

What is a marketing strategy example?

One of their best marketing strategies is how they make it easy for their customers to share branded user-generated content. For example, GoPro's editing programs create videos with easily recognizable start and end frames that feature GoPro's logo and branding.

Why do you think the 4Ps are called the marketing mix strategy?

Marketing mix strategy is created using the 4Ps of marketing - Product, Place, Price, Promotion and 7Ps in case of service- Physical Evidence, People, Process. The term is attributed to Neil Bordon. The term is named because it suggest how a marketer mixes various elements (Product, Price, Place, Promotion etc.)

How are strategies important to the marketing mix?

Strategy helps in developing goods and services with best profit making potential. Marketing strategy helps in discovering the areas affected by organizational growth and thereby helps in creating an organizational plan to cater to the customer needs.

What is example of marketing mix?

Marketing Mix Examples of Companies

Dollar Tree leverages price as a factor by pricing everything in the store at $1 or lower. This sends a strong signal to their target consumer that they'll save money by shopping at their stores. Another example of marketing mix is Tiffany & Co.

Why is Nintendo Switch so successful in marketing?

In the Switch's advertising campaign, the main focus has been put on sharing and interacting between the group of players except demonstrating the distinct attributes of the product. Instead of just showing in-game experiences, Nintendo pays more attention on real-life experiences.

Why is Nintendo so successful?

Its hybrid capabilities allow it to appeal to a wide customer base, and it receives plenty of support from both first-party and third-party developers. This, along with a few events outside of Nintendo's control, created the perfect conditions for the console to flourish.

What are the aims of Nintendo?

Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like ...

What is Nintendo's competitive advantage?

The advantages to Nintendo are firstly that it makes their console cheaper to manufacture. This means that they can sell the base console at a profit whilst their competitors have to subsidise the retail price.

What makes Nintendo stand out with the customers?

Nintendo has produced games that are both creative and challenging to their audience -- with plenty of violence, no doubt, but also an interactive environment, a simplistic approach to graphics, and more focus on making the game an addictive and interesting play.

Who are Nintendo's competitors?

Nintendo's competitors

Nintendo's top competitors include Bandai Namco, Activision Blizzard, Electronic Arts, Zynga and CCP Games. Nintendo (任天堂) is a consumer electronics and video game company. Bandai Namco is a provider of entertainment-related products.

What is Nintendo's motto?

Whichever side of the argument you're on, you have to admit Nintendo's choice for a Pride slogan—"Play it Proud"—is ingenious. "Play it Proud" stems from "Play it Loud," Nintendo's slogan from its ads in 1994 through 1996.

What is Nintendo's market share?

As you can see from the slide below, DFC Intelligence estimated Sony leading the console software market share with 43% of the total revenue (a combination of packaged and online sales), while Nintendo followed close by with 37% and Microsoft's Xbox lagged far behind at 20%.

How do you develop marketing mix strategies?

10 Steps to an Effective Marketing Mix
  1. Goals and Objectives. ...
  2. Establish Your Budget. ...
  3. Determine Your Unique Selling Proposition (USP) ...
  4. Who is Your Target Market? ...
  5. Ask Your Customers Advice. ...
  6. Define Your Product in Detail. ...
  7. Know Your Distribution Channels. ...
  8. Create a Pricing Strategy.

Who introduced 4 Ps of marketing?

The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning. Phillip Kotler, popularised this approach and helped spread the 4 Ps model.

Which of the 4 P of marketing is most important?

Marketing has 4Ps too: Product, Place, Promotion and Price. The most important P (arguably) is Price. Why? It's the only one that brings in money.

What are 3 common marketing strategies?

There are three ways to compete--product, service, and price. That's it!
Let's explore how they work.
  • Product strategy. This lever is about what is being delivered to the marketplace and consumed by the customer. ...
  • Service strategy. ...
  • Pricing strategy.
Mar 16, 2015

What are the 4 variables of the marketing mix?

product, price, promotion and place (distribution) - that the firm blends to produce the desired market response; also called the Four Ps.

What is meant by marketing mix describe the four components of marketing mix?

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common classification that began as the four Ps: product, price, placement, and promotion. Effective marketing touches on a broad range of areas as opposed to fixating on one message.

What are the 5 marketing strategies?

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments.

What is strategy with example?

A tactic refers to the specific actions taken to reach the set goals in line with the strategy. For example, company A's strategy might be to become the cheapest provider in the smartphone market. Their managers then need to negotiate with suppliers to reduce the costs of the electronic components used in production.


1. The 4Ps of Marketing: Price: It Captures the Value
(Professor Wolters)
2. Marketing Mix - Place
3. Key Tactics for a Successful Product Launch by Kespry Senior PM
(Product School)
4. SML Movie: Smart Jeffy [REUPLOADED]
(SML Reuploaded)
5. Mapping Innovation Space: 4Ps
(innovation masters)

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