Our Top 10 Food Trends for 2022 | Whole Foods Market (2022)

From ultraurban farming to ingredients like yuzu citrus and hibiscus, check out our predictions for hot new food and beverage trends that will light up the aisles in 2022.

    Our Top 10 Food Trends for 2022 | Whole Foods Market (1)

    What does the future of food and beverage taste like? Don’t think too hard — we already did that for you. We consulted our expert Trends Council, picking their brains for predictions on the cutting-edge flavors, products and ingredients that will win hearts, minds and menus in 2022.

    Our Top 10 Food Trends for 2022 | Whole Foods Market (2)
    Our Top 10 Food Trends for 2022 | Whole Foods Market (3)
    Video: Top 10 food trends for 2022!

    1. Ultraurban Farming

    In 2013, we opened a pioneering Whole Foods Market store in Brooklyn with a Gotham Greens greenhouse on top, providing fresh and sustainably grown herbs and salad greens in greenhouse systems using sunlight and 100% renewable electricity. Since then, innovation in indoor farming has ballooned, from hydroponics and aquaponics to mushrooms grown above our grocery aisles — and even fresh produce grown by robots. Producers are finding new, boundary-pushing ways to grow hyper-local crops and maximize efficiency.

    Try the trend: Gotham Greens: Butterhead Lettuce, Vegan Goddess Dressing & Dip; AeroFarms: Micro Broccoli; Bowery Farming Green Sorrel; Plenty Indoor Vertical Farming: Mizuna Mix, Baby Arugula, Baby Kale, Crispy Lettuce; Smallhold Organic Mushrooms: Fancy Mushroom Pack, Lions Mane, Royal Trumpet; Upward Farms Organic Microgreen Mixes; Iron Ox Basil; Farm.One Blue Spice Basil grown in our Manhattan West store and used on our Prepared Foods pizzas

    Our Top 10 Food Trends for 2022 | Whole Foods Market (4)

    2. You Do Yuzu

    Yuzu — a lesser-known citrus mainly cultivated in Japan, Korea and China — is taking the culinary world by storm. Tart and sour, this tangerine-sized fruit is popping up in vinaigrettes, hard seltzers, mayos and more. In the restaurant scene, chefs are using its lime-lemon-grapefruit flavor to accent their soups, veggies, noodles and fish. Get ready to see this fruit shine in 2022 — both on and off the grocery aisles.

    Try the trend: Acid League: Pink Peppercorn Honey Yuzu Vinaigrette, Maker's Mayo, made with yuzu (coming 2022); Rowdy Mermaid ADAPTONIC Matcha Yuzu Sparkling Immunity Tonic; Whole Foods Market Mango Yuzu Seasonal Cake (coming spring 2022); Kimino Sparkling Yuzu Juice; Boulevard Brewing Quirk Spiked & Sparkling Pear Yuzu (available in the Splash of Citrus Variety 12-Pack); Yuzu Togarashi Marinade found in Whole Foods Market’s Seafood department (coming 2022)

    Our Top 10 Food Trends for 2022 | Whole Foods Market (5)

    3. Reducetarianism

    Are you a plant-curious eater who isn’t ready to give up meat entirely? Try reducetarianism — reducing consumption of meat, dairy and eggs without cutting them out completely. When animal products are on the menu, reducetarians make them count, opting for premium grass-fed meat (plus, our Meat department doesn’t allow antibiotics) and pasture-raised eggs.

    Try the trend: EPIC Provisions 100% Grass-Fed Bars like Bison, Uncured Bacon and Cranberry Bar; Alexandre Family Farm 100% Grass Fed A2/A2 Yogurt (coming 2022); 365 by Whole Foods Market Pasture-Raised Large Brown Grade A Eggs; Applegate Well Carved Organic Meat & Veggie Burgers; Neutral Organic Milk: Whole, 2%

    Video: Whole Foods Top 10 Food Trends for 2022
    Our Top 10 Food Trends for 2022 | Whole Foods Market (6)

    4. Hibiscus Is Happening

    Hibiscus has a long and delicious history in the world of teas, and customers have historically kept it in their rotations for its vitamin C content. Now, producers are harnessing its sweet, tart flavor in the form of fruit spreads, yogurts and beyond. Of course, beverage makers are keeping up, leaning on hibiscus to craft delicious drinks that adopt its signature hot-pink hue.

    Try the trend: Whole Foods Market Organic Orange Hibiscus Italian Soda (coming 2022); Ruby Hibiscus Unsweetened Water; Vital Proteins Tropical Hibiscus Beauty Collagen; Kassumay Fruit Spread Hibiscus Sabdariffa; YoBucha Strawberry Hibiscus Kombucha Yogurt; Golden State Cider Jamaica made with tropical hibiscus flowers

    Our Top 10 Food Trends for 2022 | Whole Foods Market (7)

    5. Buzz-Less Spirits

    The dialed-down spirits category experienced record growth in our stores this year. With millennials and Gen Z-ers dabbling in “drysolation” during the pandemic, we don’t see the sober-curious mindset going away anytime soon. Enter a new lineup of drinks that provide the taste and sophistication of cocktails without the buzz. If you want to shake things up, there are elegant mocktail options to explore.

    Try the trend: Greenbar Distillery Bitters & Soda Non-Alcoholic Cocktail: Lavender, Orange and Earl Grey; Ritual Zero Proof: Whiskey, Gin, Tequila Alternatives, Rum Alternative (coming 2022); John Ross Virgin Distilled Botanicals

    Video: 9 Remarkable Food Trends You Should Follow In 2022

    Our Top 10 Food Trends for 2022 | Whole Foods Market (8)

    6. Grains That Give Back

    Grocery grains are refocusing on the environment in 2022. We’re talking grains grown via agriculture practices and farming processes that help address soil health. Kernza® — a perennial grain developed by The Land Institute with a sweet, nutty flavor and long roots — helps with nutrient cycling and overall soil ecology. Find it in cereals and even beer.

    Try the trend: Cascadian Farm Kernza Flakes with Honey Oat Clusters Cereal, Annie's Organic: Macaroni & Classic Cheddar, Shells & White Cheddar with Whole Grains; Patagonia Provisions Long Root Pale Ale made with Kernza perennial grain; Zack's Mighty Tortilla Chips made with whole corn kernels grown with farming practices that support soil health

    7. Seize the Sunflower Seed

    After fueling grand slams and double plays for years, sunflower seeds are branching out of the ballpark and sliding into crackers, ice creams and creamy cheeses. Delivering protein and unsaturated fats, these mighty little seeds are transforming the 21st century snack game. Parents, take note — many sunflower seed–based products are made without nuts, which means allergy-friendly school snacks (just make sure to always check the label).

    Try the trend: Fix & Fogg Nut Butters made with sunflower seeds; Ben & Jerry’s Non-Dairy Frozen Desserts made with sunflower butter; 365 by Whole Foods Market Gluten Free Almond & Sunflower Seed Flour Crackers; Three Trees Organic Oat & Seed Oatmilk; Spero Sunflower Cream Cheeses; Whole Foods Market Sunbutter + Jelly Sandwich (coming 2022)

    Our Top 10 Food Trends for 2022 | Whole Foods Market (10)
    Video: TOP 5 Nutrition Trends for 2022

    8. Moringa’s* Moment

    Often called the “miracle tree,” moringa is traditionally used as an herbal remedy in India, Africa and beyond. Moringa leaves have plenty of nutrients, and these fast-growing, drought-resistant trees have been used as a source of food to fight malnutrition in certain parts of the world. Gaining steam in the U.S. as matcha’s latest alternative, it can be found in powder form and added to make magic in smoothies, sauces and baked goods. It’s also showing up in unexpected products like frozen desserts, protein bars and packaged grain blends.

    Try the trend: Kuli Kuli: Daily Green Boost with Moringa & Supergreens, Get Well Soon with Moringa & Camu Camu, Pure Moringa Vegetable Powder; Wella Organics Cashew, Matcha & Moringa Bar; Yolélé Fonio Pilaf, Greens! made with moringa and spinach; Sunscoop Mmmint Chip! Dairy Free Dessert with moringa; Elements Truffle Maple Toffee with Moringa Artisanal Chocolate

    Our Top 10 Food Trends for 2022 | Whole Foods Market (11)

    9. Functional Fizz

    Today, bubbly beverages are doing double duty. That’s right, people are looking for sparkling drinks that not only taste great but also offer ingredients that balance out the sweetness. We’re talking soda with probiotics and fizzy tonics with added prebiotics, botanicals and more. Fruity flavors. Unconventional ingredients. Get more from your bubbly drinks.

    Try the trend: Poppi Prebiotic Sodas; REBBL Sparkling Prebiotic Tonics; Health Ade Pop Prebiotic Sodas; Ardor Organic Sparkling Water + Focus and Energy; Sound Grapefruit Sparkling Water with Tea & Botanicals

    Our Top 10 Food Trends for 2022 | Whole Foods Market (12)

    10. Turmeric Takes Off

    Turmeric, aka “the golden spice,” has been used for centuries in Ayurveda and traditional Chinese medicine, and has become popular in the U.S. as a dietary supplement. While golden milk lattes and turmeric supplements are nothing new, the spice is taking root as an ingredient in packaged foods like cereals, sauerkrauts and even plant-based ice cream sandwiches. People want to have their turmeric and eat it too.

    Video: 10 Biggest Food Trends of 2022, According to Whole Foods Ultra-Urban Farming

    Try The trend: 365 by Whole Foods Market Golden Chai Granola; Green Girl Bakeshop Golden Mylk Plant-Based Ice Cream Cookie Sandwich; Nature's Path Organic Golden Turmeric Cereal & Oatmeal Cup; Local Culture Turmeric Ginger Jalapeno Handmade Sauerkraut; Whole Foods Market Salad Bar items including Turmeric Sweet Potato Kale Salad and Curry Tofu Salad (coming 2022)

    *Dietary supplement. Warning: Please consult your healthcare provider before use if you are pregnant or breastfeeding.


    Our Top 10 Food Trends for 2022 | Whole Foods Market?

    Whole Foods: Top 10 Food Trends for 2022
    • Reducetarianism. ...
    • Hibiscus. ...
    • Buzz-less spirits. ...
    • Eco-friendly, sustainable grains. ...
    • Sunflower seeds. ...
    • Moringa. ...
    • Functional fizzy drinks. ...
    • Turmeric.
    Nov 22, 2021

    What foods are popular in 2021?

    Here are the top 10 food-related searches worldwide for 2021.
    Top 10 Trending Foods in 2021, from Google's Year in Search
    • Birria tacos. ...
    • Nasi goreng. ...
    • Feta pasta (aka TikTok pasta) ...
    • Charcuterie board. ...
    • Shogayaki. ...
    • Potato soup. ...
    • Teriyaki amberjack. ...
    • Tonjiru.
    Dec 20, 2021

    What are the latest trends in the food industry?

    Top 7 Food Industry Trends For 2021
    1. Transparency Triumphs. To meet consumer demand, it will be more important than ever for brands to up their transparency game. ...
    2. Plant-forward Focus. ...
    3. Consuming On-Demand. ...
    4. In-Tune With Immune. ...
    5. Science & Nutrition. ...
    6. Product Mash-ups. ...
    7. Modern Nostalgia.

    What are some popular food trends?

    12 Food Trends That Will Explode in Popularity This Year, Say...
    • Veggies are going to get their due.
    • Mushrooms will have their moment.
    • Kombucha and other fermented drinks will remain popular.
    • Passionfruit will be a major flavor player.
    • Potato milk will be the next big milk.
    • Sea moss will be big on land.
    Feb 4, 2022

    What foods were popular in 2016?

    6 Trending Foods of 2016
    • Hattie B's Hot Chicken, Nashville. Order up fried chicken, mild to spicy, at Hattie B's.
    • Plate of Roasted Veggies. It's likely to see more veggies being served up in 2016. ...
    • A Hawaiian dish of raw tuna called Poke. ...
    • poke bowl. ...
    • Chinese dish - chicken with spicy sauce. ...
    • Ramen, Asian Noodle.

    What are the current food trends 2022?

    The Top 7 Food Trends We Saw at Expo West 2022
    • Healthy energy drinks.
    • Plant-based meat.
    • Adaptogens.
    • International/Underrepresented groups.
    • Sustainability/Food waste/Regenerative agriculture.
    • Convenience.
    • Cheese snacks.
    Apr 12, 2022

    What are the current food preference Trends 2022?

    The report also said eaters are refocusing on food that's better for them after choosing comfort foods during the COVID-19 pandemic. Immunity-boosting snacks and ingredients, plant-based sandwiches, and alternative sweeteners all made the list for the top ten 2022 trends.

    What are the trending type of food and beverage services in year 2021 2022?

    Top 2022 trends in the food and beverage industry:
    • Experiential Dining.
    • Ghost Kitchens Thrive, Buffets Struggle.
    • Immune-boosting Foods.
    • Meal Kits.
    • Food Transparency.
    • Upcycled and Sustainable Ingredients.
    • Reduced Sodium and Sugar.
    • Classic Flavor Combinations.
    Oct 5, 2021

    What are the most recent or future food and beverage trends?

    “Double to triple-digit growth in emerging categories—snacks, dips, sauces, cheese, spreads, creamers, etc. —are driving increased plant-based sales,” indicates Food Industry Executive. More restaurants are launching plant-based meals, such as McDonald's McPlant.

    What are the new trends in food and beverage?

    Trends in the Food and Beverage Industry for 2022
    • Smart gadgets continue to fuel the 'pandemic kitchen' ...
    • Consumers turn to meal kits to make meals activities. ...
    • Interest in foraging is on the rise. ...
    • Mushrooms, mushrooms and…more mushrooms. ...
    • Home-made pizza is still popular, but takeout takes the lead.
    Jan 14, 2022

    What is the next trendy snacking products 2021?

    These four top snacking trends 2021 – Plant-based Functional Nutrition; Tailored to Fit; Transparent, Sustainable, Upcycled; and Product Mashups – will lead product development for years to come.

    What food was popular in 2017?

    The Most Popular Food Trends of 2017 (So Far)
    1. Bowls. Quinoa tofu bowl | iStock.com/bhofack2. ...
    2. Edible cookie dough. Cookie dough | iStock.com/Tamilisa Miner. ...
    3. Unicorn everything. Unicorn Frappuccino | Starbucks. ...
    4. Alternative pasta. Zucchini pasta | iStock.com/ALLEKO. ...
    5. Turmeric. ...
    6. Drinkable boozy desserts. ...
    7. Fermented foods. ...
    8. Poke.
    Aug 31, 2017

    What is trending in the food world?

    Fusion Cuisine

    There is so much access to traditional cuisines from around the world, that a huge food trend in 2021 will be cross-cultural cuisine. Fusion dining is not a new concept, but the time for creativity and innovation in food has definitely arrived.

    How do you envision the future of the food industry what are these trends?

    Six trends that could shape the future of the food industry
    1. Developing food for health. Food needs to satisfy a lot more than appetites. ...
    2. Incorporating ubiquitous sensing. ...
    3. Increasing sustainability. ...
    4. Adapting to new industry structures. ...
    5. Understanding future consumption. ...
    6. Mastering the role of the microbiome.
    Oct 12, 2020

    Is the food industry growing?

    Report Overview. The U.S. packaged food market size was valued at USD 996.56 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 4.1% from 2021 to 2028.

    What trends are shaping the food and beverage industry?

    6 trends shaping food and beverage growth in 2022
    • Gen Z gets ready to take over. ...
    • Functional ingredients find new applications. ...
    • Plant-based meat takes on new forms. ...
    • Value returns. ...
    • Greens embrace the branded approach. ...
    • Labor continues to weigh on supply.
    Jan 4, 2022

    What food categories are growing?

    Dairy alternatives are on the rise as well, with global sales expected to rise from $22.6 billion in 2020 to $40.6 billion in 2026. Growing products in this category include: Oat milk, including the Swedish startup Oatly which almost tripled its sales from $68 million in 2017 to $200 million in 2019.

    What is innovative food?

    Food innovation is the development and commoditization of new food products, processes, and services. Right now, it's happening rapidly. Food and beverage companies are looking for ways to make healthy, nutritious offerings that are not only enticing, accessible, exciting, and unique, but also sustainable.

    What are consumers looking for in food?

    Consumers are seeking “better-for-you” food and beverage products they can trust and want to know the source of the ingredients in those products. The clean label movement continues to evolve moving from all-natural claims to communicating how products are made .

    What is the latest snack trend?

    Nuts, trail mixes, and seeds (41% market share) are leading the global health and wellness snack market, followed by protein bars (20%).

    What snacks are trending now?

    The best snacks and snacking trends 2021
    • Chickpea snacks. With the rise in plant-based lifestyles and protein-packed snacks, it's no wonder chickpeas are some of the best snacks this year. ...
    • Fruit and vegetable jerky.
    • Immunity boosting snacks.
    • Low sugar or no sugar.
    • Seaweed snacks.
    • Upcycled snacks.
    Aug 2, 2021

    What are some healthy snack ideas?

    • Mixed nuts. Nuts are an ideal nutritious snack, providing the perfect balance of healthy fats, protein, and fiber. ...
    • Red bell pepper with guacamole. ...
    • Greek yogurt and mixed berries. ...
    • Apple slices with peanut butter. ...
    • Cottage cheese and fruit. ...
    • Celery sticks with cream cheese. ...
    • Kale chips. ...
    • Dark chocolate and almonds.
    Nov 25, 2021


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